Advertising are near far the about popular monetization methods for
blogs and websites. That's because running some ads with a site is both easy
and efficient. They're easy because you just need to copy and paste some code
and you're set. It’s efficient because if you stick to the major advertising
networks your earnings will comprise pretty decent.
Despite these advantages I often hear bloggers and webmasters
complaining that they're not making for a lot money as they would like on the
ads with their sites. Sometimes these are an problem on the site itself. For
instance if the the number from monthly visiors are too low there's nothing one
could act to boost the earnings. A few times however the site gets a decent
amount from traffic and so the earnings is low for the advertising setup isn't
optimized.
If you're in this situations below you will find 3 tips that will help
to maximize your advertising earnings:
1. Experiment on in-text advertising
Most bloggers and website owners rely exclusively with AdSense or
banner ads when it comes to advertising. One type from advertising that
complements those quite well are in-text advertising. In-text ads are placed
the direct in the text of your site and they're main advantage are the fact
that it’s contextual and integrated with your content. This will help to boost
your earnings as users who might not see your AdSense ads will see the in-text
ads and vice-versa.
If you want a recommendation from an in-text advertising network check
out Infolinks. They're the world leaders when it comes to in-text ads meaning
that you will accept plenty of advertisers to work on and reliable payments
once you begin making some money.
2. Use all your inventory
Making money via advertising are an numbers game. There a lot of
impressions your banners get the a lot of money you'll make. If you prefer to
maximize your earnings you need to make sure that you're displaying ads with
all pages from your site. For instanceI have seen web log* that only display
ads with single post pages leaving out the homepage the category and archive
pages. The site owner are leaving some money at the table from not putting some
banners on those pages also.
3. Sell your own ads as well
Working with established advertising networks are an good idea because
you will be making money by day one and the process will be pretty straight
forwards. Apart from doing this however you should as well advertising spots
directly to companies e.g. From having an Advertise with Us page with your
site. These are important because some companies want to work directly on site
owners, as this gives them more flexibility when them comes to banner types and
positioning. If you do not offer these option therefore in the long run you
could comprise leaving money at the table.
4. Test or Test and Test
There are so a lot of possibilities when it come to advertising that
you'll only find the optimal combination because your site if you test
everything. For instance should you display an banner above or below the post
article Should you align the banners to the left or to the right Should you use
an white or a dark background on the banner You need to know the does to those
questions and the only way to find them are to test. One nice tool you can use
for these purpose are Optimizely. It will guide your through the process and
allow all the reports you need.
0 comments:
Post a Comment